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Choose the Right Floor

Buying a hardwood floor is an important decision. Before investing a considerable amount of money, it is essential to know your priorities when it comes to floor coverings. You should consider possible designs, choice of wood species, durability, installation methods, maintenance, and the numerous benefits you will get from a hardwood floors.

Hardwood is a natural floor covering. It is appreciated for its warmth and easy maintenance. It reduces allergies due to dust and creating a sound environment. In addition, it enhances your decor and increases the resale value of your home.

We carry only quality name brands in hardwood flooring. With our extensive in-house display we can help you choose the flooring that’s right for you and within your budget.

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Want to read more? Here is a very good article written by TORLYS – one of the flooring lines we carry.

So…you’ve decided to renovate and you want a beautiful new floor. The next decision is “what to buy.” Hard surface or soft? Hardwood or laminate? Glue-down, nail down or floating? Engineered or solid? When you start out, it’s confusing. Everything is on the table.

Flooring is an investment. It should (and can!) last for many years, for decades if chosen correctly. Too often this long-term purchase is decided by short-term considerations. Purchase price is always important but low-priced flooring, especially those with in-your-face “low-low prices” can spell unhappiness for homeowners after the floor is installed.

Let’s take a look at two approaches to buying floors and see where they can lead…

Rachel – The Smart Investor

Rachel is a busy mother of two who closely manages the household budget and understands she has a limited amount of money to spend on flooring. She also understands that flooring is a significant purchase…possibly as much as $10,000 for an installed floor in her home. She wants to get the most for her money and the best possible value over the life of the floor.

Her first stop is a reputable specialty flooring store in her community. She discusses her situation with a showroom consultant and they review her options. She decides on a luxury vinyl floor embossed and ingrained with the feel and appearance of wood, a proven product – like TORLYS EverWood. Why? It looks great, will last a long time, and it feels warmer and more comfortable that laminate. And it’s waterproof.

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Next decision…What brand is the best choice?

Rachel researches leading brands online. She looks for product reviews and the experiences of other homeowners. She checks websites like Pinterest and Instagram and Houzz to see what products look the best in different settings. She visits two other specialty flooring stores and compares the products and prices.

Finally, she decides on a brand she can trust and goes to the flooring specialty store to make sure she gets the brand she wants AND an experienced, company-backed floor installer.

She doesn’t get the cheapest because she is concerned that big box stores and flooring discounters and so-called “wholesalers” do not always sell the best brands. Sometimes they “white label” cheap products from manufacturers, putting their name or a “house brand” name on the floor to make it look like more reputable and trusted.

The decision to stick with a floor brand that is known – and has a (real!) reputation to uphold – is perhaps the smartest move that Rachel makes on her floor buying journey. Why? Because the floor she bought a year ago still looks great today. She is as happy with it now as she was when she bought it. It has not uglied out. There is no danger of bad indoor air quality. Every detail her trusted brand promised has been entirely delivered.

Rachel is happy and so is her family.

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Beth – The Bargain Hunter

Based on the “happy conclusion” story of Rachel, it’s not hard to guess what’s going to happen to Beth. Of course, not all bargain hunting ends with a bad experience, but flooring is one of those purchases where caution pays off.

At first, Beth’s approach is similar to Rachel’s. She too visits flooring stores, and like Rachel, believes laminate is her best option. She has a dog and two kids and prefers a smoother surface so she sticks with her laminate decision.

She takes notes in the flooring store and goes online. Then she visits the big boxes and discounters looking for the “same” floor at a better price. They all look the same. Some are even packaged more nicely in the big stores. And the prices are much lower.

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Her choice is a low-cost laminate that looks identical to the “expensive” one in the flooring showroom. Installation is cheaper too.

After the first winter, Beth notices her laminate floor seems to be lifting at the joints. And, in a spot where her son spilled lemonade, the floor is discolored and rippling under the surface. Scratches show easily. The dog isn’t allowed in the family room and that just makes everyone sad.

Lesson learned? Flooring is not a simple purchase. Like any important home purchase, flooring is an investment and should be researched. Caution, pre-purchase, pays off.

And Beth may be getting off lucky. Some buyers of cheap flooring have much more horrifying stories to tell. Particularly when it comes to indoor air quality and environmental concerns. Imagine the fear and regret that comes with exposing your family to off-gassed formaldehyde or dangerous VOCs. (It happens. Take a minute to research formaldehyde in flooring in 2015.)

For your next flooring purchase, here are some tips to help guide you…and your future home happiness!

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